Checklist • Ship It

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Strategic Alignment

Created to guide organizational change initiatives

Created and communicated to provide direction and inspire employees

Created and communicated 2-3 years to align teams around common goals

created and communicated to add some tangibility to the vision.

for the upcoming 6-18 months are chosen and communicated to guide prioritization and ensure business alignment

are mapped with teams established around them

Maintained a transparent, balanced and prioritized to communicate delivery plans and manage stakeholder expectations

Customer-orientation

performed at least once a week to deeply understand user needs and pain points

are commonly used to validate ideas quickly before writing any code

is created and maintained to connect delivery with strategic opportunities

Implemented framework to focus on customer outcomes rather than features

Structure

Set up (engineers, product managers, product designers in the same team) for end-to-end ownership and faster delivery

Product teams are considered and not disbanded for at least 9 months

Hired and onboarded role to elevate design quality and user experience

Hired and maintained that can move metrics the right way, have business acumen, understand the domain youre operating in and can connect directly to your customers

Established for each product team for balanced decision-making between product, design, and technology

Established with full autonomy over technical and product decisions within their domain

Formed of 5-8 people to optimize communication and delivery speed

established around critical value streams to reduce dependencies and increase flow

Created to provide internal services and reduce cognitive load on stream-aligned teams

Created to establish team purpose, values, and working agreements

Leadership, management and culture

Set up process to maintain high performance standards

are run for every new employee and every 6 months to calibrate expectations between managers and reports

Established process to support struggling team members fairly

Company are held monthly to build culture and maintain organizational alignment

Performance & Metrics

Defined and tracked as a single KPI that directly reflects the core value a product delivers to its customers.

Implemented to measure and optimize the full customer journey

Created to ensure holistic performance measurement

Set up to measure and improve development team performance

Implemented to measure and improve teams productivity

Conducted regular to identify and address team issues early

Set up to measure product success from the user perspective

are set for every product team to focus product development on measurable customer impact

Implemented as goal framework, to align teams and track strategic progress

Process & Documentation

Implemented standardized process for clear feature specifications and alignment

Implemented process to balance problem and solution space exploration

Established or other framework for objective feature prioritization

Running at least every quarter to document complex and changing business processes

Maintained to make informed technology adoption decisions

Created and maintained to ensure consistent user experience and faster development

Establish to improve code quality and knowledge sharing (with junior/senior pairs in the start)

Delivery techniques

Implemented system to separate deployment from feature release

Applied to manage complex domains and improve system architecture

Established practices to improve code reuse and cross-team collaboration

infrastructure is set up and teams use A/B tests for most of the features.

Innovation & Continuous Improvement

Executed to maintain continuous improvement momentum

are run every 3-6 months to foster innovation and cross-team collaboration